5 Reasons Your Veterinary Practice Should Focus On Building a Loyal Client Base
1. Loyal clients are your most profitable clients
According to the report, “Achieving Big Customer Loyalty in a Small Business World,” 61 percent small businesses report that more than half of their revenue comes from repeat customers, rather than new business. Meanwhile, a repeat customer spends 67 percent more than a new customer.
You are also might be familiar with the Loyalty Effect, which is a 5% increase in customer loyalty would increase the average profit per customer by 25% – 100%. This data also reinforces that building a loyal client really impacts the financial health of your practice.
2. Loyal customers are easier to sell to
3. Treating loyal clients royally is security for your practice
We are frequently asked by practice owners, "why should we reward our top clients, they will do business with us anyways". The answer is simple, they provide the bulk of your business and you need to secure that business. By rewarding your already loyal clients you will grow that particular segment and begin to cultivate a stronger base of clients as well. Once your veterinary practice gets in the position of winning clients back or opening the door to competition, you are less a less efficient and profitable organization.
4. Loyalty customer are more responsive To your Communications
Forrester reports that 64% of retailers say their loyalty/rewards program is the best way to connect with consumers.
5. Loyal clients are less price sensitive
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