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Veterinary Marketing Tip: How To Improve Your Email Open Rates

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If you think that the majority of your clients are reading your emails, think again. In fact, the average open rate for an email campaign in the veterinary industry is only about 22%.  As disappointing as that seems there is hope in improving these rates by improving the client's perception of their relationship with your practice.   One way to achieve this is by elevating their status from client to being a member, or VIP member of your practice.  Veterinary practices that have implemented rewards program are converting clients to members at very high rates. Some are seeing up to 80% participation.  Members love earning rewards, engage with the practice more frequently and are interested in being kept up to date on all the opportunities available to use their rewards.  Thus, they will be more receptive to your email communications! In fact, a typical rewards email campaign is seeing a lift in open rate of up to 172%!

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