American Pet Products Association 2017-2018 National Pet Owners Survey reports that Gen Y/Millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. (read full article) Many veterinary practices and pet care businesses report that the majority of the clients they service are an older demographic and thus have not updated their marketing and customer service tools and strategies.
MBF Loyalty's clients are leading the pack in servicing the younger demographic with marketing and customer service tools that are attractive to this demographic. It is reported that 80% of millennials participate in loyalty programs and 41% of millennials say cash back rewards are one of the most valued benefits of a rewards program. Adweek reports that 90 percent of millennials are likely to switch from one brand to another — even when price and quality are equal — if the second supports a cause. Amanda Archibeque of Intermountain Pet Hospital noted that new clients, especially millennials, are excited to sign up for IPH Rewards when they hear they are contributing to the care of local pets in need. MBF Loyalty programs offer hospital's the option to donate a percentage of every member's invoice to the charity of their choice.
For More Information on how MBF Loyalty can help your veterinary or pet care business Click Here to schedule an appointment with one of our Business Consultants.
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Dodgeville, Wisconsin - March 8, 2017 - Today, Dodgeville Veterinary Service, an American Animal Hospital Association certified practice, announced that in 2016 their care team provided care for 31 local animals in need of help. Jamie Holter, Practice Manager, stated "In 2016 we helped 31 pets with over $6,000 dollars in services, whether it was a stray from the Iowa County Humane Society or from a good Samaritan or someone in financial need.
Dodgeville Veterinary Services utilizes a program developed by MBF Loyalty, LLC that allows clients to earn 5% back on every dollar spent at Dodgeville Vet. 1% of the invoice is also contributed to the Veterinary Care Charitable Fund (VCCF). The VCCF, managed by the American Veterinary Medical Foundation, serves as Dodgeville Veterinary's umbrella 501(c)(3). Through the VCCF, Dodgeville is able to offer low or no-cost services to clients who may otherwise be forced to surrender or euthanize their beloved pets.
"Clients can register or access their rewards account through a portal that is integrated into our website and mobile application." Holter continues to say " Not only are we providing a nice way for pet owners to contribute to the well-being of local pets in need, but in doing so they are also earning rewards for themselves which benefits both our clients, their pets and our practice."
Dodgeville Veterinary Service
Posted in Blog
As the Practice Manager or Owner of your veterinary practice, the financial health of your practice and ensuring your clients take great care of their pets is of utmost importance. Unfortunately, you face the challenge of keeping your clients attention and hope they comply with your wellness protocol. Reminder systems and pet portals are useful tools and do a decent job at maintaining your base, but they have failed to deliver substantial revenue growth and ensure that your client stays loyal to your practice.
In this week's 30-minute webinar we walk you through MBF's PROVEN SOLUTION to INCREASE CLIENT VISITS and share how your practice will also achieve the following results.
-Increase practice valuation 2x to 5x
-Year over year revenue growth of 15% to 30%
-30% lift in visits per clients
-Up to 80% client participation - eliminating pressures from competition
In response to the demand, we are offering this webinar three times. Each webinar will cover the same content.
March 2nd @ NOON AM EST (10 AM MST)
March 2nd @ 3 PM EST (1 PM MST)
March 3rd @ 2 PM EST (NOON MST)
Posted in Blog